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TikTok Shop is now open for business
  + stars: | 2023-09-12 | by ( Jennifer Korn | ) edition.cnn.com   time to read: +4 min
New York CNN —TikTok is officially kicking off its US e-commerce efforts with the launch of TikTok Shop. TikTok Shop allows users to find and directly purchase products used in live videos, tagged in content shown on their algorithm-driven For You page, pinned on brand profiles or marketed in a new “Shop” tab. TikTok Shop features unveiled by the company on Tuesday. TikTok Shop is already available throughout parts of Asia and the United Kingdom. TikTok Shop, as launched Tuesday, has been in testing since November.
Persons: New York CNN — TikTok, TikTok, Instagram, Alibaba’s Organizations: New, New York CNN, Bloomberg, Meta, Facebook, YouTube, Shopify, Amazon, Reuters, Momentum Works, Shopee’s, Works Locations: New York, United States, , Asia, United Kingdom, Southeast Asia, Sea’s, Indonesia, States, Europe, China
Short video app TikTok, owned by China’s ByteDance, said on Thursday it would invest billions of dollars in Southeast Asia over the next few years, as it doubles down on the region amid intensifying global scrutiny over its data security. TikTok did not provide a detailed breakdown of the spending plan but said it would invest in training, advertising and supporting small vendors looking to join its e-commerce platform TikTok Shop. TikTok has 8,000 employees in Southeast Asia and 2 million small vendors selling their wares on its platform in Indonesia, the region’s biggest economy, he added. E-commerce transactions across the region reached nearly $100 billion last year, with Indonesia accounting for $52 billion, according to data from consultancy Momentum Works. The app has not faced major bans on government devices in Southeast Asia, but it has been under scrutiny over its content.
Persons: China’s ByteDance, Alibaba’s, “ We’re, , Shou Zi Chew, Chew, TikTok, Matt McClain Organizations: Momentum Works, Shopee’s, Washington Post Locations: Southeast Asia, Sea’s, Indonesia, Jakarta, TikTok, Washington ,, Beijing, Britain, New Zealand, Vietnam
Sea is turning the tide
  + stars: | 2022-11-16 | by ( ) www.reuters.com   time to read: +2 min
BENGALURU, Nov 16 (Reuters Breakingviews) - The loss-making Southeast Asian technology giant’s decision to ditch its growth-at-all-costs strategy is showing results. The $28 billion U.S. listed games-to-payments company Sea (SE.N) has been exiting some markets and slashing jobs and discounts. Overall group revenue grew 17% to $3.2 billion in the quarter, beating analyst estimates. Sea is now working toward achieving Shopee’s adjusted EBITDA breakeven by the end of 2023. The improvements will shore up support for its decision to remain in Brazil, a big emerging market.
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